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Here at, we believe in fashion without limits. That’s why we’ve strived to design denim that enables anyone to not only look their best but also feel their best.

Denim Reinvented 

Starting with a staple fabric in men’s fashion: denim. We took inspiration from how Cristiano Ronaldo lives off the field, and designed a collection for any guy who’s always on the go and needs denim that doesn’t hold him back. 

By creating a new fabric that inspires freedom: CR7 Flex, Cristiano is able to put his name on denim that looks how denim should look but is more flexible and less restrictive.

Jeans for all fits 

The first CR7 Denim collection is made up of shorts and jeans for men, all cut to anticipate movement. On there are four types of jeans for men, which are designed to suit nearly all body shapes and style preferences. Meaning no matter how you wear your jeans, if you’re looking for denim that supports your limitless lifestyle, will have a fit for you. 

What more to expect? 

If you’re looking for men’s denim that will help you chase your limitless potential, you’ll be excited to hear that CR7 denim will also be releasing shirts and jackets later in the year. In addition to new styles of shorts and jeans that will keep CR7 in fashion and on trend. 

Designed to move with you, not restrict you, our denim will stay looking good and feeling good, no matter where your journey takes you.